Case StudyJan 9, 2026
The Sure Group is a Baltimore-based real estate team dedicated to helping sellers maximize their home’s equity while guiding buyers through every step of the home-buying journey. With top-tier marketing and proven strategies, The Sure Group is a trusted Maryland real estate resource.
Sure Sales Group was missing inbound calls during busy work hours and had no coverage on weekends, sending high-intent buyer and seller calls straight to voicemail — and with them, potential revenue.
In the words of Riley,
Our “office” line is on every piece of marketing we have. All of those calls are routed to our team leader. It was hard to track where leads were coming from and if it was spam or a potential seller/buyer. Our team leader is extremely busy and cannot always pick up the calls so we were missing potential leads daily. Another issue is that if we implement a person to answer the calls, no one is available 24/7. We needed to find a solution, fast.
Evenings and weekends were costing us deals, calls went to voicemail, and potential buyers and sellers slipped away.
The goal was straightforward: ensure every inbound call was answered, capture leads 24×7, and do so without adding staff.
With TalkLuna in place, all inbound calls are now answered 24×7, buyer and seller inquiries are handled automatically, and every lead is captured and sent directly into the CRM, with instant notifications to the team.
In the words of Riley,
This has had such a positive impact on our business. It is taking the guess work out of where leads are coming from and eliminates leads never making it into the CRM. We have a full system that works 24/7 now to capture leads. It has eliminated having to add additional staff and we appreciate how TalkLuna will work with us on updating the AI conversations as they learn our system.
Any AI service can answer a call - but can they directly integrate with your CRM as a new lead?
Notes from our team on what mattered most and what we’d do next.
This case study highlights a common challenge for high-performing real estate teams: inbound calls don’t stop after business hours, but teams do.
By ensuring every call is answered and every lead is captured directly into the CRM, teams can protect revenue without increasing headcount. The biggest takeaway isn’t automation, it’s consistency. When every call is handled the same way, day or night, no opportunity slips through the cracks.
Tell us your call flow and business hours — we’ll show you exactly how TalkLuna handles it end-to-end.
AI answering service for your business calls. Never miss an opportunity again.
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